As part of Better Health: Every Mind Matters, the Department for Digital, Culture, Media and Sport have launched their next phase of Loneliness campaign activity.
Campaign assets can be downloaded from the Campaign Resource Centre.
Feeling lonely is something that all of us can experience at any point and it can have a huge impact on our wellbeing. It’s important to remember that these feelings can pass and that there are lots of ways we can help each other too.
This campaign will encourage people to ‘Lift Someone Out of Loneliness’, by carrying out small acts of kindness to help someone who may be feeling lonely, knowing that this is likely to help them feel less lonely too. Fancy a cuppa? Fancy a walk? Sometimes reaching out to each other with as little as three words can make a big difference.
The campaign will point people towards the Every Mind Matters loneliness webpage, where there is advice for ways to help yourself or others who may be feeling lonely, and suggested support routes.
The digital marketing campaign will run in England. A range of social media assets will be made available for download from the Campaign Resource Centre including:
- Campaign toolkit
- 20 second and 15 second animation film (with and without subtitles)
- Example social media copy
- Static assets in 1×1 and 9×16 formats
The campaign is running between 31 January and 13 March. We would love your support in helping us to spread this message.
For further information, please contact campaigns@dcms.gov.uk
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